3rd July 2012
S. Lucas Group launches McLaren Partnership video channel on YouTube
S. Lucas Group has launched a corporate video channel on YouTube. The launch includes details of their partnership with McLaren Group and a strong testimonial for their work on the new McLaren Production Centre (MPC).
The YouTube channel is the latest tool being used by the group as it scales up its marketing and operational activities to a growing blue chip client base.
In the film Ron Dennis, Executive Chairman of McLaren Group, says he was “blown away” by the positive approach S. Lucas adopted when working at the company’s newly-built Production Centre at Woking which now produces the MP4-12C road sports car.
The main YouTube video includes a fascinating behind-the- scenes look at the McLaren Production Centre, and is accessible directly at YouTube and soon via the company’s website.
Danny Lucas, Chairman and Managing Director of S. Lucas Group said: “Our marketing approach using video case studies and testimonials is a powerful and exciting way of demonstrating our commitment and dedication to quality and the highest level of client service.”