Lucas to take part in AkzoNobel’s Collaborative Sustainability Challenge

Lucas has been invited to take part in AkzoNobel’s forthcoming Collaborative Sustainability Challenge. We are the one company chosen to represent all painting companies worldwide in their “value chain”.

The Challenge is an AkzoNobel initiative designed to brainstorm issues experienced throughout the company’s entire value chain; that is companies from raw material producers, through manufacturing and distribution, up to painting companies like Lucas and paint customers along with relevant influencers.

The initiative is aimed at finding solutions that will accelerate carbon reduction in the paints and coatings industry.

Just one company has been chosen from around the world to represent each stage of the value chain. Legislators from Brussels will also be present at the event which will not be confidential.

Participants like Lucas are invited to submit relevant challenges or issues onto a private online platform, and are encouraged to add further information if they empathise with any of the issues raised. Solutions are intended to wait for the collaborative brainstorming session.

“Successfully tackling the impact of climate change is everyone’s responsibility,” says AkzoNobel CEO, Thierry Vanlancker. “Having set science-based sustainability targets to halve our carbon emissions across the full value chain by 2030, we’re fully committed to getting there. However, we know the only way for us to achieve that ambition is to collaborate with our partners.”

The challenge will take place at AkzoNobel’s Amsterdam headquarters on 17th and 18th of May over an intense 24 hour period.

Danny Lucas has previously been a member of a nine-strong panel of expert judges for AkzoNobel’s challenge for new start-ups as part of the company’s Paint the Future programme.