11th April 2013
A fresh new brand to bring together our fit out and finishing service
Today we officially launch the new Lucas brand bringing together our two underlying businesses, S. Lucas and Lucas Fit Out.
It was by way of a chance approach six months ago when the company was looking for a brand specialist that Rob Janoff the celebrated American corporate brand designer was contacted. A synergy was quickly formed and he agreed to take the project. Rob is famously responsible for designing the Apple logo for Steve Jobs in the late 1970s, which is still used by Apple today.
Danny Lucas said, "Once we had settled on a defined theme, Rob created this amazing logo and I became very excited at the way he had captured the spirit and identity of what Lucas are all about. By the end of the project, Rob was blown away with the final look and feel of the new Lucas brand and sent me an email saying, "As a friend once said, this stuff is "insanely great!" As you can imagine, this sent shivers down my spine"
The new Lucas brand will now appear on all forms of communication including company vehicles, signage, team clothing, brochures and stationery.
The logo consists of three elements. The letter L representing Lucas, a cube representing the spaces that we transform, and an upward- pointing arrow symbolising positivity and transformation. The new Lucas colours are blue, symbolising our introduction of new technologies and technical advances to our services and operations, and green, our optimism, fresh ideas and commitment to protecting the environment from our operations.
Danny Lucas said: “The new Lucas brand clearly identifies who we are and what we stand for and will provide everyone that does business with us with a strong and memorable identity to associate with the Lucas team. These are exciting times under the new Lucas brand, bringing us together and taking us forward as the complete fit out and finishing service to all of our clients.”
You can experience the new Lucas website by clicking the link below.